B R A Z I L · B L A N Z O C R E A T I V E S H O P + N O M A D · 2024
NOMAD.
VOCÊ NÃO NASCEU PRA FICAR PARADO.
YOU WEREN'T BORN TO STAY STILL.
MOTION TOOLKIT
VOCÊ NÃO NASCEU PRA FICAR PARADO.
YOU WEREN'T BORN TO STAY STILL.
MOTION TOOLKIT
The Client
NOMAD, a renowned international card brand, epitomizes the spirit of modern explorers. With a Brazilian audience hungry for adventures, the brand connects travelers worldwide paying less to exchange money and live experiences.
The Challenge
Our challenge was to capture NOMAD's essence in motion. The briefing demanded dynamic and captivating animations and the ability to breathe life into the logo in a way that reflects the restlessness and freedom of nomadic spirits. As part of an agency competition to get the account of the brand, we collaborated with one of them to increase the presentation to the client.
Blanzo Creative Shop Approach
Under Blanzo's direction, we delved deep into the concept of "Nomad. You were not born to stay still." We crafted a meticulously designed Motion Toolkit, filled with seamless transitions, animated logos that evoke a sense of movement, and visual elements echoing a passion for global discovery. Each animation and effect was crafted to complement and amplify the campaign's core message, inviting viewers to embark on a visual journey that transcends boundaries.
CREDITS
CLIENT
Nomad · Agency [secret name]
Nomad · Agency [secret name]
CREATIVE DIRECTION
Thiago Urdam
Thiago Urdam
ART & MOTION TOOLKIT
Blanzo Creative Shop
Blanzo Creative Shop
COPYWRITER
Lucca Bopp
Lucca Bopp
