B R A Z I L · B L A N Z O C R E A T I V E S H O P + H B O M A X · 2024
HBO MAX @ CCXP23.
IMMERSIVE BILLBOARD.
CREATIVE & DESIGN DIRECTION
IMMERSIVE BILLBOARD.
CREATIVE & DESIGN DIRECTION
The Client
HBO Max, the streaming platform renowned for its rich content library of series, movies, and fan-favorite franchises, wanted to make a bold impression at CCXP, the annual convention that draws thousands of passionate fans. This event presented an opportunity for HBO Max to connect directly with a dedicated audience of series and film enthusiasts.
The Challenge
Our challenge was to create a captivating, immersive experience that would stand out in a crowded festival environment. HBO Max needed an impressive setup—a giant LED billboard and animated visuals that would grab attention and resonate with fans. The goal was to design an attraction that would not only draw festival-goers to the HBO Max stand but also encourage them to engage, take photos, and share the experience.
Blanzo Creative Shop Approach
Blanzo led the project with a clear vision, overseeing all creative partners involved in bringing this immersive concept to life. We developed detailed storyboards, crafted animation templates, and directed the production of visual assets to ensure a cohesive experience across all elements. The LED billboard and animated corner became a magnet for fans, delivering visually striking content that celebrated HBO Max's diverse offerings. The result was a high-impact installation that drew crowds, sparked excitement, and positioned HBO Max as a highlight of the festival.
Mood board
LED PANEL
An animated package meticulously crafted to showcase HBO Max content in a sophisticated manner, incorporating compelling storytelling elements.
Mood board
WARNER BROS. DISCOVERY IN HOUSE TEAM
Creative & Visual Direction - Bruno Lanzo
Creative Direction - Isabella Pipitone
Producer - Paula Pitanga
Design - Kenji Lambert
External Production & Execution - Dengo Films
Creative Direction - Isabella Pipitone
Producer - Paula Pitanga
Design - Kenji Lambert
External Production & Execution - Dengo Films
