B R A Z I L · B L A N Z O C R E A T I V E S H O P + N O M A D · 2024
hbo max.
a casa do torcedor roxo da champions.
The ultimate purple home for Champions League fans.
360 CAMPAIGN
a casa do torcedor roxo da champions.
The ultimate purple home for Champions League fans.
360 CAMPAIGN
The Client
HBO Max, Warner's streaming platform, recently launched in Brazil and acquired the rights to broadcast Europe’s premier football tournament, the UEFA Champions League. Entering a new market without any prior campaigns, HBO Max aimed to capture the passion of Brazilian fans and establish a strong presence among football enthusiasts.
The Challenge
Our challenge was to create a comprehensive 360º campaign from scratch that would celebrate HBO Max as the ultimate home for Champions League fans in Brazil. Without any previous campaigns to build upon, we had the opportunity to define the brand’s connection to Brazilian audiences, leveraging the intense fan culture with the concept, "A Casa do Torcedor Roxo da Champions," representing the fervor of die-hard supporters.
Blanzo Creative Services Approach
Under Blanzo's DESIGN direction, we developed “A Casa do Torcedor Roxo da Champions,” a campaign designed to embody the loyalty and passion of Brazilian football fans. Through strategic storytelling and immersive visuals, we created a fully integrated campaign across digital, social, and on-platform channels. Each element was crafted to position HBO Max as the go-to destination for the Champions League, inviting fans to unite, celebrate, and live the excitement of European football like never before.
SOCIAL STUNT
We invited a Brazilian soccer legend and Champions League winner, Cafú, to duel with a gamer influencer to discover who is more addicted [Torcedor Roxo] to the Champions League, like every HBO Max fan is.
HERO VIDEO
To launch the campaign we mixed stock footage with graphics intervention to
start talking about the fans of the Champions League.
start talking about the fans of the Champions League.
360º REPLICATION
We approached HBO Max Champions League in all channels,
from an OOH to Social posts, replicating our concept and visuals.
from an OOH to Social posts, replicating our concept and visuals.
"THE CHAMPIONNNNNSS" WARNER BROS. DISCOVERY IN HOUSE TEAM
Bruno Lanzo (STREAMING ART MANAGER), Sttenio Costa, Thiago Urdan, Diana Michie, Mario Lemes, Isabella Pipitone, Thamara Moura, Gustavo Lacerda, Lucas Rodriguez, Arthur Teixeira, Italo Medeiros, Luisa Dal Mas, Thiago Santos, Paula Pitanga, Eduardo Aguiar, Eduardo Schemes, Juanchi Roisman, Matheus Basilico, Federico Gozaini, Trim Studio & Raval Production Company.
